Why is there a turtle in our logo?

Throughout the ages humans have bestowed turtles with special meaning. Ancient myths from different cultures describe the world as resting on the turtle’s back. Among Far Eastern cultures it was believed that the turtle’s back symbolized Heaven and that its underside represented Earth. For them the turtle signified the possibility of uniting Heaven and Earth within one’s own life.

Some cultures today still regard the turtle as a symbol of the primal mother and believe that it is connected to the lunar cycle. Others associate the turtle with longevity and wisdom. Incredibly, sea turtles have existed on earth longer than any other vertebrate animal — they were here when dinosaurs evolved and became extinct, and they survived the Ice Age.

The turtle has qualities that are congruent with the teachings and values of the Life Balance Institute. The turtle naturally withdraws and goes within when in turmoil. It does not need to learn the importance of this focusing inward, it naturally knows.

The turtle’s whole life is one of steadfastness, effort, and patience. It lives a slow and steady life of “non-doing.” There is a saying, “Home is where the heart is” — the turtle is always at home within itself.

Phillip Moffitt

Entrepreneur and former Esquire magazine editor-in-chief and C.E.O., Phillip Moffitt, founded the Life Balance Institute in order to provide training and resources for individuals and executives in how to live a more satisfying, values-based life. More

The Institute

The Life Balance Institute is a non-profit training organization dedicated to helping you develop essential life skills that will lead you to experience more clarity and choice in your life. The Institute offers online resources, group programs, and individual consulting in Skillful Living, Sustainable Leadership, and more

Emotional Chaos to Clarity

Emotional Chaos to Clarity: How to Live More Skillfully, Make Better Decisions, and Find Purpose in Life.

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